Success Stories: Books

Explaining Research: How to Reach Key Audiences to Advance Your Work

By Dennis Meredith

Buy From Amazon List price: $35.00   Amazon price: $25.63

Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs.

In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers."

As the entreprenerurial space market grows, the ability to explain clearly your innovation to potential collaborators in many disciplines will be critical. This book can help us all have more successfull communications for growth and sustainability.

The Space Tourist's Handbook

By Eric C. Anderson and Joshua Piven

Buy From Amazon List price: $15.95   Amazon price: $15.95

"In May 2001, billionaire Dennis Tito made history as the first "space tourist"—he's the guy who paid $20 million to travel to the International Space Station. Since that landmark voyage, many others have followed in his footsteps—all courtesy of Space Adventures, the first travel agency devoted exclusively to outer space. But before you can blast off, there's plenty to learn. In this illustrated handbook, Space Adventures CEO Eric Anderson gives would-be space tourists the exact same training program that he gives to the billionaires. Here are step-by-step instructions for liftoff, sleeping in weightless environments, using the "vacuum toilet" on the spacecraft, living in zero gravity, and much more. It's all so informative, the instructors at Space Adventures are already integrating this handbook into their lesson plans. With more than 25 illustrations (and a special full-color section showing popular vacation "destinations"), The Space Tourist's Handbook is fascinating reading for amateur astronauts of all ages."

Societal Impact of Spaceflight

By Steven J. Dick & Roger D. Launius, Editors

Buy From Amazon List price: Not Available   Amazon price: Not Available

“Since the dawn of spaceflight, advocates of a robust space effort have argued that human activity beyond Earth makes a significant difference in everyday life.” “Fifty years after the Space Age began, it is time to examine the effects of spaceflight on society in a historically rigorous way.” “…the subject is broad, rich and stimulating. Spaceflight has commercial and economic dimensions, as well as social, cultural and ideological ramifications.” This report resulted from a conference on this topic held in Washington DC from September 19-21, 2006. Chapter 10, “The Role of Space Development in Globalization”, by James Vedda, is especially recommended for the CSG community but the whole report is first-class.

The Knowledge Activist's Handbook: Adventures from the Knowledge Trenches

By Victor Newman

Buy From Amazon List price: $34.95   Amazon price: $34.95

The role of the knowledge activist is to be unreasonable, to identify and combine grains of truth that have the potential to become pearls. The Knowledge Activist’s Handbook demonstrates through the medium of storytelling how individuals can combine emotion and reflection to create their own knowledge. Victor Newman, Pfizer’s Chief Knowledge Officer, has written a guide that is provocative and counter-cultural. It turns ideas on their heads and entertains while telling stories that offer insights and concrete strategies for improving knowledge and its use in any organization. Each chapter includes stories from the author’s consulting experiences and ends with five immediate action points. Can make an interesting counterpoint to the book on “Tribes” and add to the strategic assets of the CSG community in moving this market forward.

Market Rebels: How Activists Make or Break Radical Innovations

By Hayagreeva Rao

Buy From Amazon List price: $24.95   Amazon price: $24.95

In the author’s words…“activists who challenge the status quo play a critical but often overlooked role in promoting…radical business innovation. Their importance stems from the very nature of innovation, which frequently challenges existing interests, norms, values, social practices, and relationships. As a result, the joined hands of market rebels – activists and their recruits – have with surprising frequency exerted significant influence on market acceptance of breakthrough products and services.” The entrepreneurial space community could utilize the CSG to good effect in this very way.

Innovation Nation: How America Is Losing Its Innovation Edge, Why It Matters, and What We Can Do to Get It Back

How America Is Losing Its Innovation Edge, Why It Matters, and What We Can Do to Get It Back

By John Kao

Buy From Amazon List price: $26.00   Amazon price: $18.98

This is a good recent analysis of the US edge in innovation and the criticality of utilizing it widely in order to compete globally, including in commercial space.

An Assessment of the Small Business Innovation Research Program at the National Aeronautics and Space Administration

By Committee on SBIR Assessment, National Research Council

Buy From Amazon List price: $81.25   Amazon price: $81.25

This National Academy of Sciences 2008 publication provides a good assessment and update on the NASA SBIR Program, including its recent change in focus toward selling SBIR-funded commercialization of NASA R&D applications back to the government, and a review of the overall Return on Investment (ROI). The entire book is also downloadable free after registering as well as an Executive Summary. A hardcover version can also be purchased directly from Amazon.com from this page.