Space Products: Books
Collaborative Customer Relationship Management: Taking CRM to the Next Level
By Alexander H. Kracklauer, D. Quiinn Mills, Dirk Seifert, Editors
Buy From Amazon List price: $109.00 Amazon price: $81.33
"Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future." It's a stretch to apply "Collaborative Customer" the way its used here to public-private partnerships in space commerce, but perhaps I'm just ahead of my time.
Innovation for Underdogs: How to Make the Leap from What If to Now What
By David Pensak and Elizabeth Licorish
Buy From Amazon List price: $19.99 Amazon price: $19.99
"Innovation for Underdogs explains how innovation is a practical process, not some miraculous insight. Everyone can innovate! This book is a witty, intelligent, and humorous entry into the mind of one of the world's greatest innovators, Dr. David Pensak. Creator of the first Internet firewall, Dr. Pensak has amassed a huge wealth of innovation inspiration through his own critical work. But he's discovered some of the greatest truths about innovation through his experiences with others--his childhood lessons from Einstein, his work as a university professor, and his highly esteemed innovation lectures throughout the world." Clever problem definition, creative solution development, test/modification/evaluation, and practical marketing. It sounds like the world of commercial space to me.