Innovation for Underdogs: How to Make the Leap from What If to Now What
By David Pensak and Elizabeth Licorish
Buy From Amazon List price: $19.99 Amazon price: $19.99
"Innovation for Underdogs explains how innovation is a practical process, not some miraculous insight. Everyone can innovate! This book is a witty, intelligent, and humorous entry into the mind of one of the world's greatest innovators, Dr. David Pensak. Creator of the first Internet firewall, Dr. Pensak has amassed a huge wealth of innovation inspiration through his own critical work. But he's discovered some of the greatest truths about innovation through his experiences with others--his childhood lessons from Einstein, his work as a university professor, and his highly esteemed innovation lectures throughout the world." Clever problem definition, creative solution development, test/modification/evaluation, and practical marketing. It sounds like the world of commercial space to me.
Add Your Comment