Market rebels and radical innovation - The McKinsey Quarterly (with video)
By Hayagreeva Rao, Posted 01/23/09
In the author’s words…“activists who challenge the status quo play a critical but often overlooked role in promoting…radical business innovation. Their importance stems from the very nature of innovation, which frequently challenges existing interests, norms, values, social practices, and relationships. As a result, the joined hands of market rebels – activists and their recruits – have with surprising frequency exerted significant influence on market acceptance of breakthrough products and services.” The entrepreneurial space community could utilize the CSG to good effect in this very way.