Market Rebels: How Activists Make or Break Radical Innovations

By Hayagreeva Rao

Buy From Amazon List price: $24.95   Amazon price: $24.95

In the author’s words…“activists who challenge the status quo play a critical but often overlooked role in promoting…radical business innovation. Their importance stems from the very nature of innovation, which frequently challenges existing interests, norms, values, social practices, and relationships. As a result, the joined hands of market rebels – activists and their recruits – have with surprising frequency exerted significant influence on market acceptance of breakthrough products and services.” The entrepreneurial space community could utilize the CSG to good effect in this very way.

Add Your Comment

(not published)