Market Rebels: How Activists Make or Break Radical Innovations
By Hayagreeva Rao
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List price: $24.95
Amazon price: $24.95
In the author’s words…“activists who challenge the status quo play a critical but often overlooked role in promoting…radical business innovation. Their importance stems from the very nature of innovation, which frequently challenges existing interests, norms, values, social practices, and relationships. As a result, the joined hands of market rebels – activists and their recruits – have with surprising frequency exerted significant influence on market acceptance of breakthrough products and services.” The entrepreneurial space community could utilize the CSG to good effect in this very way.